The second is the rule of thirds, which appears to be against symmetry. For this rule, the greatest impact to maximize visual interest and maintain the space from being cluttered is to divide a piece into thirds both horizontally and vertically. So, horizons never line up precisely in the middle of the landscape scene, instead being located at a third or two third point. Use a grid and marketing services to help determine the best spot for placement. Colour and the size of items within the page are other considerations in achieving balance, besides their placement within the design.